Quality and service. Priceless.

When a bride embarks on a quest to find the dress of her dreams, it is probably fair to say that Asda doesn't feature too highly on her must-shop destinations. While a number of supermarket chains have ventured into the wedding dress arena, it is with a certain buyer in mind. The bride who buys their dress from Asda or Tesco or wherever.....won't want first class service, they won't mind sharing a changing area with a school child buying their first uniform or a man buying his work suit. They won't care that the dress - which no doubt will be affordable - will most likely be made of synthetic fabrics and churned out in a factory by a questionable workforce in Asia.

But that doesn't have to be the way it is. Reputable bridal boutiques move quality dresses into their sample sales on a regular basis to make way for new designs. The gowns have come from quality bridal houses and they start to become more affordable once they hit the sale rail. Not only do you get a dress for a fraction of the original price, but you also get the experience of specialist bridal sales staff, who know how to style a dress to give you the look of your dreams. 

There are no shopping trolleys involved. It is about a journey. From working with a bride - whatever the budget - to ensure she feels like the princess she wants to on her big day. In many cases, the brides I have worked with have creatively changed a dress which was 'not quite the one'. It might be changing the shape of the neckline or adding in a sleeve (or taking them away) but it is about personalisation. It is about their personality and their vision which - don't get me wrong - is unlikely to be realised a few feet away from the frozen chicken.