The BBC recently featured an article which intimated that anything remotely related to the wedding industry seems to attract a premium price tag. Any supplier who happens to be in the business appeared to be tarred with the same brush.
The article has provoked quite a reaction from those people who work tirelessly to create the wedding of a couple's dream.
The amount of time professionals spend with one couple to get things right - and that means everything from the invitations to the rings to the dress to the venue to the flowers - is by far more than with any other event.
To buy one wedding dress I have been visited on some occasions up to six times before a bride finally decides to go ahead with a purchase. And this can be for a dress which costs £395 or £3,500. The cost is irrelevant but the time spent working with the customer remains the same. And even when that decision has been made, the relationship with that bride is just beginning. There are appointments for measurements, alterations, appointments for styling the dress with accessories, dresses being steamed and sometimes day-before-the-wedding panic call-outs. And this service is offered with a smile no matter what has been spent. I'm sure this is true of any professional in the industry.
So next time someone says that everyone in the wedding industry is just out to rip people off, why not consider how much they put in and how much the couple actually gets for that money?
For everyone who has visited Heritage Brides you will know that we have a 'Secret Collection' of gowns which is made up of one-off designer samples.
The time has come for us to say goodbye to some of these lovely dresses as we have a new designer coming to the store and we need to make room.
So why not make the most of our sample sale of these dresses which will all be priced at an amazing £195? Designers include Maggie Sottero, Sophia Tolli, Essense of Australia, Kate Sherford and many more. Gowns come in a variety of sizes ranging from a size 6 to a size 22.
But hurry. The sample sale will only be on for three days between Friday July 11 and Sunday July 13 and all dresses will be sold on a first come first served basis.
No appointment is necessary, just turn up and browse the gowns and you may well find 'the one' at a knock-down price.
* All gowns in the sample sale are sold as seen. Many of them will have been tried on by brides and some could benefit from dry-cleaning. Please check any dress carefully before purchasing. Any amendments required would not be part of the purchase price and would have to be organised independently.
Thanks to everyone who recently entered our competition to win a wedding dress worth £750 - we literally had hundreds of entries.
Congratulations goes to Jennifer Sprinks from St Albans who was chosen as the winner. She will be visiting the boutique on Sunday to see our range of gowns and to decide which one she will choose.
We will keep you posted on our very own Heritage Bride.
If you did enter our competition you should have received an e mail that entitles you to £50 off any dress purchase in the boutique. Why not make an appointment to come and spend it? Call us now on 01707 707842.
Finding brides gorgeous gowns by embracing the past with a view to the future.