When a bride embarks on a quest to find the dress of her dreams, it is probably fair to say that Asda doesn't feature too highly on her must-shop destinations. While a number of supermarket chains have ventured into the wedding dress arena, it is with a certain buyer in mind. The bride who buys their dress from Asda or Tesco or wherever.....won't want first class service, they won't mind sharing a changing area with a school child buying their first uniform or a man buying his work suit. They won't care that the dress - which no doubt will be affordable - will most likely be made of synthetic fabrics and churned out in a factory by a questionable workforce in Asia.
So you have found 'the one'. You have ordered it and you have gone back to the boutique from where you bought it. This is the moment of truth. This is when you see for the first time how you are going to look on your wedding day, the day you have dreamt about since being a small child.
But instead of being in floods of tears from the sheer happiness that this moment has evoked, there can quite often be tears because the dress doesn't quite fit and the image staring back from the full-size mirror is not the one imagined.
I just had to share these amazing images of my Heritage Bride, Claire. She visited the boutique last year shortly after we had opened. Not only did she find one dress which suited her personality perfectly and ticked the traditional boxes, she also found a real vintage lace gown to change into for her evening reception at South Farm in Herts.
Claire was inspirational in the way she envisaged her day. The dresses she chose were customised - embellishments removed and sashes added. She had vision and could see that by taking a pretty dress she could create her own look which no one else would have. Right down to the yellow socks. Tears of pride Claire, you rocked it!
Photography courtesy of Marie Wooton.
Finding brides gorgeous gowns by embracing the past with a view to the future.